Joie and More Joie: Joie Farm Reserve Wines Bump it Up a Notch

Heidi Noble and Michael Dinn … to the next level, TP photo

Time to catch up on some housekeeping. Here’s our column from the North Shore News a couple of weeks ago. As you can tell, we’re a big fan of Joie Farm (and—full disclosure—a longtime friend of Heidi and Michael.) The piece speaks for itself … and we can still taste that Pinot and wild mushroom pairing.

Okanagan winery finds food-friendly niche

By Tim Pawsey, Special to North Shore News September 16, 2012


THERE ARE ARGUABLY few more potent winery teams in the Okanagan than Joie Farm’s Heidi Noble and Michael Dinn. Noble, a former sommelier turned professional chef, makes the wine while Dinn, also a former sommelierand wine agent, looks after operations and immerses himself in every aspect of the winery.

In short, together they’ve carved out a well earned reputation for making wines that fit in a distinctive, very food friendly niche. Last week they came to town to present their newest offerings from a growing range of reserve wines.

Marché St. George. Cool store.

You can tell a lot about a winery by where it to chooses to holds its events. The Joie duo opted for an airy apartment, bathed in sunlight, above the warmly rustic Marché St George. Its shelves, lined with the best of the lower mainland’s artisan producers, from Oyama Sausage to Farmhouse Cheeses, along with a neighbourhood personality which complements the style these two convey.

To be sure that these drops got what they deserved, they brought along Joy Road Catering, for a superlative taste of the Okanagan.

The couple’s hospitality background draws on a wealth of tasting experience broader than most, which also contributes to their success.

Recently, Joie acquired another 12 acres on the Naramata bench, with eight that they will develop under vine.

The expansion will allow them to further explore their passion for Pinot Noir, as the vineyard encompasses several different clones of the varietal from both new and old worlds.

Mmmmushrooms and Pinot

The inaugural Joie 2010 Reserve Pinot Noir is one of the best we’ve come across in recent years. It sports violet and some earthy hints on top, followed by a medium bodied palate defined by supple and silky tannins, and strawberry, underpinned by a touch of savoury with juicy acidity. When playing off roasted wild mushrooms, the earthier and darker notes come through more. 92 pts. $40 at the winery.

“We’re very particular about the Pinot Noir we drink so we were equally particular about releasing a reserve Pinot  that would be representative of what the Okanagan can do,” adds Noble. No question that it does.

Fresh corn chowder with Reserve Chardonnay …

Also in the reserve line: a beautifully textured, quite leesy, less citrus more pear-toned Reserve Chardonnay 2010 (91 pts), perfect with fresh corn chowder, bacon and sablefish; as well as the vibrant PTG 2010 (Passetoutgrain), a take on the traditional Burgundian Gamay and Pinot Noir blend, that balances well managed tannins with ripe strawberry, dark berry and spicy notes underpinned by juicy acidity. Even better with duck confit. 91 pts.

Joie Reserve Gewurztraminer 2010 truly is one of the more Alsace inclined Gews we’ve tasted from the Okanagan, with a luscious mouthful  and weight seen all too rarely. The distinctive perfumed nose and rose petal are all there but there’s also an underlying streak of acidity that holds it all together. Reserve Gewürz? That’s an Okanagan first. 91 pts.

By | 2018-01-21T15:05:32+00:00 October 1st, 2012|Hired Belly's Best Wines, Top Drops|3 Comments

About the Author:

Tim has been covering the food and wine revolution for about 20 kilos. Count 15 kg alone thanks to the blossoming cuisine and wine culture of British Columbia, Canada. Tim’s hallmark is seeking out and recommending value wines from BC and around the world that offer quality at every level. He also scopes out noteworthy restaurants that live up to their promises—and often over deliver. Readers depend on the Hired Belly for his “Belly’s Best” and “Belly’s Budget Best” picks to help them find the right wine for the occasion. He writes, tweets and shoots his own images for columns in the Vancouver Courier and North Shore News. He also contributes to WHERE Vancouver magazine, as well as to several other publications. They include Taste magazine, Tidings Magazine, and Montecristo. His columns are frequently picked up by major newspapers across Canada. Tim is a frequent judge for wine competitions, such as Vancouver Magazine International Wine Awards. He is a founding judge of The BC Lieutenant Governor’s Awards for Excellence in Wine. He is frequently invited to judge at The BC Wine Awards, and others. Tim has traveled to taste in many of the world’s leading wine regions, most recently in Burgundy, Argentina and Chile.


  1. JoieFarm Founders Go Separate Ways — February 18, 2015 at 5:05 pm

    […] have immense respect for these two people, what they’ve built in JoieFarm, and everything else that they’ve brought to the Okanagan. While I’m sad to see them […]

  2. […] If you’re a regular visitor here, you’ll know that one of the best meals we enjoyed last year was a lunch that blended the talents of Joie Farm and Joy Road Catering. […]

  3. […] If you’re a regular visitor here, you’ll know that one of the best meals we enjoyed last year was a lunch that blended the talents of Joie Farm and Joy Road Catering. […]

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