JoieFarm founders Heidi Noble and Michael Dinn in easier times

JoieFarm founders Heidi Noble and Michael Dinn in easier times

My good friends Heidi Noble and Michael Dinn, founders of JoieFarm—one of the Okanagan’s most successful wineries—are going their separate ways.

I have immense respect for these two people, what they’ve built in JoieFarm, and everything else that they’ve brought to the Okanagan. While I’m sad to see them part, kudos for them for handling this challenge with the consummate style and considerate manner for which they’ve become known.

Heidi Noble will remain as the principal driving force behind JoieFarm; and promises more great things to come. (My hunch is they’ll likely involve her expertise as a professional chef; and that she’ll immerse herself even further in the valley’s culinary culture.)

Michael Dinn heads to Vancouver to rejoin the broader world of wine commerce, with which he’s well familiar.

I wish them all the very best. And look forward to following their careers as keenly as ever.

Here’s the announcement in full:

JoieFarm Winery, a Canadian, family-owned business, announces an organizational change, and a new ownership structure.

Effective February 23, 2015, Co-Founder Michael Dinn will be selling his ownership interests in JoieFarm, and will be leaving the organization to join friend and colleague Brian Berry as a partner in Revelry Import Company, a dynamic, new Western Canadian importer and distributor of fine wines and spirits. Fellow Co-Founder Heidi Noble will assume full ownership and management of the JoieFarm business going forward.

“Michael has been with JoieFarm since inception, and has been an essential contributor to our winery’s steady growth and success” says Heidi Noble. She adds “Our parting of ways is extremely healthy, respectful, and we see bright opportunities ahead for both of us”.

Michael Dinn and Heidi Noble have planned the transition for several months, and anticipate that the transfer will be as smooth as possible for clients and suppliers alike. Ms Noble will include Sales & Marketing as part of her responsibilities with the firm.

Winemaking remains in the capable hands of both Heidi Noble and longstanding Winemaker, Robert Thielicke. “We will continue to explore the awesome potential of aromatic whites, rosé and Burgundian varietals in the Okanagan Valley. That’s how JoieFarm’s reputation has been achieved since Day One” says Noble. “Wine quality, integrity and consistency remain our highest priorities We want to keep our loyal fans of JoieFarm happy.” she added.

With the change of stewardship, Proprietor Heidi Noble intends to inject a renaissance of local food into the business mix. “I have a few ideas in the works that will certainly delight our longstanding JoieFarm fans” says Noble. She plans to formally announce further news in late Spring 2015.

The 2014 Vintage Release will be available for private mailing list orders as usual the first week of March 2015 and licensee ordering will commence mid-March 2015.  Stay tuned for upcoming details of this release.

About JoieFarm:
Located on the storied Naramata Bench, JoieFarm is one of the Okanagan Valley’s premiere boutique wineries. The winery has consistently earned national and international acclaim for their wines since the first vintage release in 2004. Production has steadily grown annually, albeit barely keeping up with an ever-growing, enthusiastic following. 

Michael Dinn will announce further details of his new project in the days to come.

For further information about JoieFarm Winery, please contact:

Heidi Noble
Proprietor & Winemaker

For further information about Michael Dinn and his new venture, please contact:

Michael Dinn