I’m not sure why but I always figured that cheekily named “Fat Bastard” had to have something to do either with the guy who might drink it (me) or the guys who made it—Thierry Boudinaud and Guy Anderson.
But here’s the real story, as told by Fat Bastard co-owner (and Gabrielle Meffre globe-trotting sommelier) Anthony Taylor.
Now known pretty well the world over, this label was revolutionary for its time when introduced in 1997. Not only because it was just a tad rude and irreverent. But also because (even if it was aimed at the Brits) it was French, at a time when, well, the French just didn’t do that kind of thing to wine labels. Not in those days, anyway.
We met up with Fat Bastard this past week over lunch at Le Crocodile. (Full disclosure: we find resistance to such invites futile.)